To give a marketing partner access to Google Search Console, open your property at search.google.com/search-console, go to Settings, choose Users and permissions, and add their email as a Full user. That covers almost everything an SEO partner needs, and your password never enters the picture.
Never used it? Search Console is Google's free report card for your website. It shows which searches bring people to your site and flags problems that keep pages out of Google.
Is Search Console set up for my site?
Go to search.google.com/search-console and sign in
Use the same business Google account you would use for Gmail or Analytics.
Look at the property list
On the left you will see a property selector. If your website's address is in that list, Search Console is set up.
If it asks you to add a property
Then Search Console is not set up for your site under this login. That is common, and quick for a professional to fix.
If you only see someone else's site
You are probably in the wrong Google account. Try another email, or ask whoever manages your website which account they used.
How do I add a user?
Open your property
Pick your website from the property selector on the left.
Go to Settings, then Users and permissions
Settings sits near the bottom of the left menu. Users and permissions is right inside it.
Click Add user and enter their email
Use the exact email address your marketing partner gave you.
Choose Full and save
Full permission lets them see all the data and do the day to day work. Done.
Which permission level is right?
- Restricted can view most reports. Fine for someone who only needs to look.
- Full can view everything and take most actions. The right level for an SEO partner.
- Owner has total control, including adding and removing people. That stays with you.
A partner may occasionally ask for owner access for deep technical work. If you trust them, granting it is fine, because you can revoke it later. What must never change: your own ownership.
Ownership in Search Console comes from verifying the site, through your domain or a snippet on your website. Make sure that verification lives under a Google account your business controls. Everything else can be granted and taken back.
Never share your Google password. Search Console access is granted by email invite with its own permission level. A real partner will never need your login.
Search Console is where honest SEO reporting comes from, real searches and real positions. See how we use it: local SEO for the trades.