Last updated: May 2026
Service Standards
These Service Standards govern the delivery of all services provided by Harvest Digital Marketing ("Agency") to clients ("Client"). They are incorporated by reference into the Master Service Agreement and apply to every active engagement. The specific services, packages, and fees for a given engagement are set in the signed Order Form.
General Terms (All Services)
Account Ownership
Client owns all accounts associated with their business at all times. This includes but is not limited to: Google Business Profile, Google Analytics 4, Google Search Console, Google Ads account, Meta Business Manager, Facebook Page, and any website hosting account. Agency operates these accounts on Client's behalf. If the engagement ends, Agency returns access to all accounts Client has paid for in full within five (5) business days of the final invoice being settled.
Reporting
Monthly performance reports are delivered by the 5th of each calendar month for the prior month. Reports include what was done, what it produced, what is working, what is not, and what changes are being made. Agency does not send dashboards without interpretation. If results fall short, Agency says so directly and explains the adjustment.
Client Responsibilities
Client agrees to:
- Respond to requests for approvals, assets, or access within five (5) business days
- Provide accurate business information and brand assets when requested
- Maintain active accounts on all required platforms for the services engaged
- Notify Agency of any changes to business operations, service areas, offers, or promotions that may affect campaigns
- Keep a valid payment method on file with Agency
Delays caused by Client failure to provide required approvals, access, or materials will extend timelines accordingly. Agency is not responsible for missed deadlines caused by Client delays.
Approval and Sign-Off
When Agency submits work for Client review (content, ad creative, strategy briefs, or reports), Client has five (5) business days to provide feedback or approval. If no response is received within five (5) business days, the submission is deemed approved and Agency proceeds. If Client requests revisions after the deemed-approval window, additional rounds may be subject to a scope change.
Exclusions
Unless explicitly listed in the Order Form, the following are not included in any service:
- Custom photography or videography
- Paid advertising spend (ad spend is always paid directly by Client to the platform)
- Legal, regulatory, or compliance review of content
- Work on platforms not specified in the Order Form
- Services for additional business locations beyond those agreed at kickoff
Web Design
Overview
Agency designs and develops websites for Client on a project basis. The platform (Wix, WordPress, Framer, Squarespace, or other) is chosen based on Client's needs and agreed upon before work begins. Web design is a one-time project fee with no ongoing monthly retainer unless Client also engages SEO or another monthly service.
Packages
**Starter**
Best for: small businesses launching their first professional site or replacing an outdated one.
- Up to 5 pages (Home, About, Services, Contact, and one additional page)
- Mobile responsive design
- Contact form with email notification
- Basic on-page SEO setup (titles, meta descriptions, image alt text)
- Google Analytics 4 and Google Tag Manager installation
- Google Business Profile link and embed where applicable
- 2 rounds of design revisions
- 1 round of content revisions after copy is placed
- Launch support
**Growth**
Best for: businesses that need more pages, service-specific landing pages, or functional integrations.
- Up to 10 pages including service-area or service-specific landing pages
- Everything in Starter
- One integration (booking tool, chat widget, or lead form connected to CRM)
- CallRail or equivalent call tracking setup
- 3 rounds of design revisions
- 2 rounds of content revisions after copy is placed
- Launch support and 30-day post-launch review
**Authority**
Best for: businesses that want a fully custom site built to compete in a specific market.
- Unlimited pages within the agreed scope brief
- Everything in Growth
- Custom design direction and brand-aligned component library
- Up to 3 integrations
- Advanced conversion tracking (GA4 events, Google Ads conversion linking)
- 30-day post-launch monitoring and optimization
- 4 rounds of design revisions
- 3 rounds of content revisions after copy is placed
What Client Provides
- Brand assets (logo files, brand colors, fonts if available)
- All written content unless copywriting is separately scoped
- All photography or video unless sourced by Agency under a separate scope
- Access to existing hosting, domain registrar, or current website platform
- Approval at each milestone before work advances to the next phase
Timeline
Typical project timelines from deposit received to launch:
- Starter: 3 to 4 weeks
- Growth: 4 to 6 weeks
- Authority: 6 to 10 weeks
Timelines assume Client provides all required materials and approvals within the five-day response window. Delays in Client response extend the timeline accordingly.
Payment
A fifty percent (50%) deposit is required before any work begins, per the Master Service Agreement. The remaining fifty percent (50%) is due upon project completion, prior to final launch or file delivery. The deposit is not refundable if Client cancels after work has begun.
Revisions
Revision rounds are defined per package above. A revision round is one consolidated set of feedback submitted at one time. Multiple separate revision requests count as multiple rounds. Work outside the revision scope, or requests to change the design direction after a round is approved, may require a change order.
After Launch
Agency is not responsible for ongoing website maintenance, content updates, hosting fees, or platform subscription costs after launch unless a separate maintenance agreement is in place. Client assumes full responsibility for the site after the launch handoff is complete.
Exclusions
- Custom photography or video production
- Ongoing hosting or platform subscription fees
- Content updates after launch
- E-commerce functionality beyond a simple product listing (quote required)
- Ongoing maintenance
SEO (Search Engine Optimization)
Overview
Agency provides ongoing SEO services on a monthly retainer basis. SEO is a long-term investment. Meaningful results typically begin to appear in 3 to 6 months. Agency does not guarantee specific rankings, traffic volumes, or lead counts. Algorithm changes, competition, and market conditions affect outcomes. Agency commits to transparent reporting and proactive communication when results fall short.
Packages
**Local Foundation**
Best for: businesses with little to no existing SEO presence that need to establish local visibility.
- Google Business Profile optimization and ongoing management
- On-page SEO audit and fixes for existing site pages (up to 10 pages)
- Keyword research focused on primary service and location
- Title tags, meta descriptions, and header optimization
- Image compression and alt text optimization
- Google Search Console setup and monitoring
- Monthly performance report
**Growth SEO**
Best for: businesses with a basic presence that want to expand rankings across multiple services or service areas.
- Everything in Local Foundation
- Monthly blog content: 2 posts per month targeting priority keywords
- Internal linking and content architecture improvements
- Citation building and cleanup (local directory listings)
- Backlink outreach: up to 5 quality links per month
- Monthly performance report with keyword movement tracking
**Dominate**
Best for: competitive markets where the client needs to own multiple high-intent keyword clusters.
- Everything in Growth SEO
- Monthly blog content: 4 posts per month
- Service-area landing page creation or optimization (up to 2 per month)
- Aggressive backlink building: up to 15 quality links per month
- Technical SEO monitoring (Core Web Vitals, crawl errors, site speed)
- Competitor gap analysis conducted quarterly
- Monthly performance report plus quarterly strategy review call
What Client Provides
- Website access (admin or editor level) for on-page changes
- Approval on all content before it is published
- Accurate and up-to-date business information
- Access to Google Business Profile, Google Search Console, and GA4
- Notification of any promotions, service changes, or seasonal priorities
Account Ownership
Client owns their Google Business Profile, Google Search Console, GA4, and all other accounts. Agency is granted access as a manager or contributor and access is removed upon request at the end of the engagement.
Content Approval
All written content (blog posts, landing pages, GBP posts) is submitted to Client for approval before publishing. Client has five (5) business days to review. If no response is received, content is deemed approved and published.
Reporting
Monthly reports are delivered by the 5th of each month and include: keyword rankings, organic traffic trends, GBP performance (views, calls, direction requests), backlinks earned, and content published. Reports include interpretation and next-month priorities, not raw data alone.
Exclusions
- Paid advertising of any kind
- Website redesign or new page development beyond what is listed per package
- Copywriting for pages outside the monthly content scope
- Guarantee of specific rankings or traffic volumes
- Results within the first 30 to 60 days (SEO takes time)
Google Ads
Overview
Agency manages Google Ads campaigns on Client's behalf on a monthly retainer basis. Client's ad budget is paid directly by Client to Google. Agency's fee covers campaign strategy, setup, ongoing management, optimization, and reporting. Agency does not invoice for or mark up ad spend.
Packages
**Launch**
Best for: businesses running Google Ads for the first time or starting fresh after poor prior results.
- Campaign strategy and setup (Search campaigns)
- Keyword research and negative keyword list
- Ad copy: up to 2 ad groups with 3 responsive search ads each
- Conversion tracking setup and verification (forms, calls)
- Google Analytics 4 and Google Ads linking
- Monthly bid and budget optimization
- Monthly performance report
**Scale**
Best for: businesses with an active campaign that is producing leads and wants to expand volume or service coverage.
- Everything in Launch
- Up to 4 ad groups across multiple service lines or locations
- Ad copy testing (A/B rotation across headlines and descriptions)
- Audience targeting and observation layers
- Monthly search term review and negative keyword expansion
- Performance Max campaign option (where appropriate)
- Monthly performance report with cost per lead analysis
**Performance**
Best for: established advertisers who want full-funnel management and maximum ROI focus.
- Everything in Scale
- Up to 8 ad groups
- Dedicated landing page recommendations (Agency does not build landing pages unless separately scoped)
- Advanced conversion tracking (GA4 event-level, Google Ads offline conversion import where applicable)
- CallRail integration with per-campaign call tracking numbers
- Competitor auction insights review monthly
- Monthly performance report plus quarterly strategy call
Ad Spend
Client's ad budget is separate from Agency's management fee and is always paid directly by Client to Google. Agency does not hold, invoice for, or mark up ad spend under any circumstances. Minimum recommended monthly ad budgets:
- Launch: $300 per month minimum
- Scale: $500 per month minimum
- Performance: $1,000 per month minimum
Budgets below these minimums limit Agency's ability to generate meaningful data and may affect results.
Conversion Tracking Requirement
No campaign goes live without verified conversion tracking. This is a hard requirement. Agency will not launch or manage campaigns on an account where conversion tracking is not confirmed to be firing correctly. This includes at minimum: a form submission event and a phone call event tracked via Google Ads or CallRail.
What Client Provides
- Access to Google Ads account (admin or standard access)
- Access to GA4 and Google Tag Manager
- Business information: services offered, service areas, key offers, and differentiators
- Any existing campaign data or prior account history
- Budget confirmation in writing before campaigns go live
Account Ownership
Client owns the Google Ads account at all times. Campaigns, keywords, ad copy, and data built during the engagement remain in the Client's account. If the engagement ends, Agency removes itself as a user and the account stays with Client.
Reporting
Monthly reports are delivered by the 5th of each month and include: impressions, clicks, conversions, cost per conversion, quality scores, and a plain-language interpretation of performance with recommended adjustments.
Exclusions
- Ad spend (paid directly by Client to Google)
- Landing page design or development (unless separately scoped)
- Shopping, Display, or YouTube campaigns (available as a scope add-on)
- Guarantee of lead volume or cost per lead
- Management of campaigns on platforms other than Google
Meta Ads (Facebook and Instagram)
Overview
Agency manages paid advertising campaigns on Facebook and Instagram through Meta Ads Manager on Client's behalf. Client's ad budget is paid directly by Client to Meta. Agency's fee covers creative strategy, ad setup, ongoing optimization, and reporting. Agency does not invoice for or mark up ad spend.
Packages
**Awareness**
Best for: businesses building brand presence in a local market or testing Meta for the first time.
- Campaign strategy and audience research
- 1 campaign with up to 2 ad sets
- Ad creative: up to 4 static ad variations per month (graphics only, no video production)
- Audience targeting: interest-based and geographic
- Meta Pixel installation and verification
- Monthly performance report
**Convert**
Best for: businesses with an established presence that want to drive leads and booked appointments.
- Everything in Awareness
- Up to 2 campaigns with up to 4 ad sets
- Ad creative: up to 6 static ad variations per month, with copy testing
- Retargeting audience setup (website visitors, video viewers)
- Lead form ads or traffic-to-landing-page campaigns
- Frequency monitoring and creative rotation before fatigue sets in
- Monthly performance report with cost per lead analysis
**Full Funnel**
Best for: businesses ready to run coordinated cold-to-warm-to-conversion campaigns at scale.
- Everything in Convert
- Up to 4 campaigns with up to 8 ad sets
- Ad creative: up to 10 static ad variations per month
- Full funnel structure: cold audience, warm retargeting, and existing customer retention
- Lookalike audience development
- Monthly creative refresh based on performance data
- Monthly performance report plus quarterly creative strategy review
Ad Spend
Client's ad budget is separate from Agency's management fee and is always paid directly by Client to Meta. Agency does not hold, invoice for, or mark up ad spend under any circumstances. Minimum recommended monthly ad budgets:
- Awareness: $300 per month minimum
- Convert: $600 per month minimum
- Full Funnel: $1,200 per month minimum
Budgets below these minimums do not generate enough data for meaningful optimization.
Creative
Agency produces static ad graphics and ad copy. Video production is not included unless separately scoped and priced. Client must provide any photography, video footage, or product images used in ads. Agency may source stock imagery where Client assets are not available.
What Client Provides
- Admin access to Facebook Business Manager and Facebook Page
- Meta Pixel access or ability for Agency to install the pixel via Business Manager
- Brand assets (logo, photography, product images if applicable)
- Business information: offers, services, target customer, geographic focus
- Approval on all ad creative before ads go live
Account Ownership
Client owns their Facebook Page, Meta Business Manager, ad account, and pixel data at all times. Agency operates as a partner on the account and removes itself upon request at the end of the engagement. All campaigns, audiences, and pixel data remain with Client.
Ad Creative Approval
All ad creative (graphics and copy) is submitted to Client for approval before going live. Client has three (3) business days to review. If no response is received, the creative is deemed approved and ads are published.
Reporting
Monthly reports are delivered by the 5th of each month and include: reach, impressions, clicks, cost per click, leads or conversions generated, cost per result, creative performance breakdown, and plain-language interpretation with next-month priorities.
Exclusions
- Ad spend (paid directly by Client to Meta)
- Video production of any kind
- Organic social media management (separate service)
- Instagram Shopping or Facebook Shop setup (available as a scope add-on)
- Guarantee of lead volume, cost per lead, or ROAS
- Management of campaigns on platforms other than Facebook and Instagram