To give a marketing partner access to your Google Business Profile, sign in at business.google.com, open your profile settings, find People and access, and invite their email address as a Manager. That gives them everything they need to work on your listing without the power to delete it or remove you. You never share a password. Here is the whole thing, start to finish.
First, find your profile link
Your Google Business Profile is your listing on Google Maps. If your marketing partner asked for the link, here is how to grab it. Do this on a computer, copying links is fiddly on a phone.
Open Google Maps
Go to maps.google.com in your browser. No sign in needed for this part.
Search for your business by name
Type your business name in the search bar and press Enter. If other businesses share a similar name, add your town to narrow it down.
Click your listing
Your business appears on the left side or as a pin on the map. Click it to open the full listing panel.
Copy the URL from the address bar
The address bar at the top of your browser now shows a long link that starts with google.com/maps/place/ followed by your business name. Click it, select the whole thing, and copy it.
Send it over
Paste that link wherever your marketing partner asked for it. It tells them exactly which listing is yours.
If your business does not show up on Google Maps, you probably do not have a profile yet. That is normal, and very fixable. Creating and building out this profile is the first job in any serious local SEO plan.
How do I add a marketing partner as a Manager?
Search your business name on Google
Open Google and search your own business name while signed in to the Google account that owns the profile. A panel appears that says Your business on Google. Click the three dots icon in its top right corner. You can also start from business.google.com, both roads lead to the same settings.
Choose Business Profile settings
A menu drops down. Click Business Profile settings at the top.
Choose People and access
A settings window opens. Click People and access. This is where you see everyone who helps manage your listing.
Click Add
Near the top of the People and access window, click the blue Add button, the person icon with a plus sign.
Enter their email, pick Manager, and click Invite
In the Add person box, type the email address your marketing partner gave you, choose Manager under Access, and click Invite. They accept from their email, and you will see them listed on this screen from now on.
Why Manager is the right level
A Manager can do the useful work: update your hours and services, add photos, publish updates, and respond to reviews. A Manager cannot delete your profile, remove you, or hand the listing to someone else. You stay the primary owner, and nobody should ever ask you to change that. Google also limits what brand new managers can touch for the first 7 days, which protects you while the relationship is fresh.
Never share your Google password. Every account in these guides has a proper invite built in. Anyone who asks you to send a password is either cutting corners or up to something. A real partner will always use the invite.
This profile is the foundation of getting found locally. If you want to see what a full plan looks like once access is sorted, that is the work we do every day: local SEO for the trades.
