To share Google Analytics with a marketing partner, sign in at analytics.google.com, open Admin, choose Property access management, and add their email with the Editor role. Editor lets them set up tracking and reporting without the power to add or remove users. No password changes hands. Here is how, plus how to check whether GA4 is even on your site.
Is Google Analytics 4 set up on my site?
Go to analytics.google.com and sign in
Use your business Google account. If someone else built your website, they may have set analytics up under a different account. Ask them which one.
Look at what loads
If Google prompts you to create an account or set up a property, analytics is not set up under this login. If you see a list of properties, keep going.
Check the property ID
A GA4 property shows a plain number, something like 315492867. If the ID starts with UA, that is the retired old version and it no longer counts.
Not sure? Say so
Tell your marketing partner exactly what you see. Sorting it out takes a professional a few minutes, and setting up GA4 from scratch is routine work.
How do I add my agency to GA4?
Go to analytics.google.com and sign in
Sign in with the Google account that owns your analytics. You land on the Analytics home screen.
Click Admin
Look for Admin, the gear icon in the bottom left corner.
Click Property access management
You may see access management at both the account level and the property level. Pick Property access management, it covers just this website.
Click the blue plus, then Add users
The plus button sits in the top right of the panel. Choose Add users from the little menu that opens.
Enter their email, pick Editor, and click Add
Type the address your partner gave you, select the Editor role, and click Add in the top right. They get an email and can sign in right away with their own login.
Which role should they get?
- Viewer can look at reports and nothing else. Fine for someone who only needs to read.
- Analyst can build and share analysis on top of viewing.
- Marketer can manage audiences and events, useful for ads work.
- Editor has full control of the property settings but cannot manage users. This is the right level for a partner doing real setup work.
- Administrator can add and remove people. Keep this one for yourself.
Give a working partner Editor. Keep Administrator for you and one backup person you trust inside the business.
If a web designer or an old agency created your analytics under their own login, ask them to add your email as an Administrator now, while things are friendly. Your website data should never live in an account you cannot reach.
Never share your Google password. Analytics access is granted by email invite, per person, with its own role. That is the only way a real partner will ask for it.
Numbers only matter if they turn into booked jobs. Here is how we use this exact setup to run Google Ads for the trades, with tracking verified before a dollar is spent.
