The safe way to share your Google Ads account is a link request. You give your marketing partner the ten digit customer ID shown in the top right corner of your account, they send a request from their manager account, and you approve it with one click. They can then manage your campaigns. Your password stays private and your billing stays in your name.
Where is my Google Ads customer ID?
Sign in at ads.google.com
Use the Google account tied to your ads. Not sure which one that is? Search your inbox for emails from Google Ads. The address they land in is the account you need.
Look at the top right corner
Near your business name or email you will see a number in this format: 123-456-7890. That is your customer ID.
Copy the whole number, dashes included
Think of it like a street address for your account. It tells a partner where you are, but it opens no doors on its own. It is safe to share.
Send it to your marketing partner
They will use it to send you a link request from their manager account. You do not need to change any settings yourself.
How do I approve the link request?
Watch your inbox
Once your partner sends the request, Google emails you. The fastest path is right in that email: click Accept request.
Or approve inside the account
Sign in, click Admin (the gear in the bottom left), then Access and security. On the Managers tab you will see the pending request. Click Accept.
That is it
Google confirms the link by email and your partner appears in your Managers list, like this. You can see the link, and end it, from that same tab at any time.
What can the agency do once linked?
A linked manager can build and edit campaigns, adjust budgets and bids, and see all your performance data. That is the whole point, it is what managing your ads means. What they cannot do: see or change your password, or move your payment method. Every edit anyone makes is logged in the account's change history, so nothing happens quietly.
What if they ask to be added as a user instead?
Some partners work directly inside your account rather than through a manager link. Same screen: Access and security, then the Users tab. Invite their email with Standard access. Standard lets them manage campaigns without the power to add or remove other people. Admin access should only ever belong to someone inside your own business.
Never share your Google password, and never let your account sit under a billing profile you do not control. Access can be granted and revoked. Ownership and billing should never leave your hands.
Still choosing a partner? Here is how we run it, lean budgets, tracking verified before launch, and honest reporting: Google Ads for the trades.
