The safe way to share your Facebook Page and ad account is partner access in Meta Business Manager. Your marketing partner sends a request from their business portfolio, you approve it, and you choose exactly which assets they can work on and at what level. You never hand over your personal Facebook login. Here is how to find your Page link, approve a request, and pick the right level.
First, find your Facebook Page URL
Log in to Facebook on a computer
Go to facebook.com and sign in with your personal account. Your business Page is reached through it.
Switch to your business Page
Click your profile photo in the top right corner, select See all profiles, and pick your business Page from the list.
Open the Page the way the public sees it
Click the Page name to land on its main profile view.
Copy the URL from the address bar
It will look like facebook.com/YourPageName or facebook.com/profile.php?id=123456789. Copy it exactly as shown and send it to your marketing partner.
The easy path: approve a partner request
Send your partner the Page URL
Plus your ad account ID if you already run ads. That is all they need to send the request.
Watch for the request
You will get an email from Meta and a notification inside Business Manager at business.facebook.com. Look for Requests in the business settings.
Review it, then approve
Before you click approve, check two things: which assets the request covers, and what level it asks for. It should list only what the job needs.
Or add the partner yourself
Ask for their partner business ID
A long ID number from their business settings. Like a Google Ads customer ID, it is safe to share and does nothing on its own.
Open Meta Business Suite and click Settings
Go to business.facebook.com and sign in with the account you use to manage your Page. In the menu on the left, click Settings at the very bottom. Meta moves menus around often, the screen you want lists Users and Partners.
Go to Partners and start a new partner
In the left menu, find Partners under the Users heading. Click the blue Add button in the top right and choose Give a partner access to your assets.
Enter their business ID and click Next
A box titled Add a new partner asks for a partner business ID. Paste in the number your partner sent you.
Assign your Page
Click Facebook Pages on the left and check your business Page in the middle. On the right, pick the access that matches the work. Running ads only? Task based permissions are enough. Managing the Page itself too, posting, messages, and replies? Then they need fuller Page access, which is what is switched on in this example.
Assign your ad account, then save
Click Ad accounts on the left, check your ad account, and switch on Manage ad accounts. If your partner handles tracking too, do the same under Datasets, that is your Pixel, the code that reports which ads turn into calls and forms. Then click Assign assets. Access starts right away, nothing for anyone to accept.
What level of access is right?
For each asset, Meta offers task based access and full control. Task based access is enough for almost every agency engagement: they can run ads, create content, and read results. Full control adds the power to manage settings and delete things, and a partner running your marketing does not need it. Whatever you grant, you keep ownership of the portfolio and the Page. The agency works inside your house, they do not get the deed.
Starting fresh? Create the ad account inside your own business portfolio and grant the partner access to it. If the account lives in the agency's portfolio instead, your results history and your tracking data can walk out the door with them if you ever part ways.
No ad account yet? Create one in your own portfolio
This is the clean way to start. You create the ad account inside your own business portfolio, connect your partner while you create it, and put your own card on it. About five extra minutes, and the account is yours for good.
Open Meta Business Suite and click Settings
Go to business.facebook.com, sign in, and click Settings at the bottom of the left menu.
Go to Ad accounts and click Add
In the settings menu, find the Accounts heading and click Ad accounts under it. Then click the blue Add button in the top right.
Choose Create a new ad account
A box pops up with three choices. Pick the first one, Create a new ad account.
Name it and set your time zone and currency
Use your business name, your local time zone, and US dollar. Take your time here, currency and time zone cannot be changed later. Then click Next.
Connect your partner as you create it
The next screen asks who will use the account. Choose Another business or client and paste your partner's business ID. Click Next, agree, and create the account. The account is yours, and your partner is connected in the same move.
Open Billing and payments
Your account is made. Now add the card that pays for the ads. Back in the left menu, scroll down and click Billing & payments.
Click Add payment method
Click Payment methods, find your new ad account, and click the Add payment method button under it.
Add your card and save
Choose credit or debit card, enter your details, and save. This is your card on your account. Meta charges you directly as ads run, you see every charge, and your partner never sees your full card number.
No Business Manager at all? You can still share the Page itself: open your Page settings on Facebook and look for Page access. For running ads at any real scale, though, a business portfolio is worth setting up, and a good partner will help you do it right.
Never share your personal Facebook password, and never accept "just log in as me" as a working arrangement. Partner access exists so that nobody needs your login, ever. If a company asks for it, that tells you how they handle everything else.
Wondering what a partner should do with that access? Here is our approach: Meta ads for the trades, creative first and measured against booked jobs, not likes.
