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How do I give someone access to my Google Business Profile?

Free guide · About 5 minutes · No password needed, ever
Before you start

Use a computer, not your phone. Have your Google email and password, plus the email address you want to add. Free, and nothing here can delete your listing.

Section 1 of 2

Find your account

You just came on board, so the first job is getting us into your listing. Find it, then share it. This takes about two minutes.

1

Go to Business Profile and sign in

Open your web browser and go to business.google.com/us/business-profile. Click Sign in in the top right corner and log in with your Google account.

The Google Business Profile page with the Sign in button in the top right corner Click to enlarge

Once you are in, what do you see?

Click the option that matches your screen.

The Google Business Profile Manager showing a list of businesses you manage, each marked verified Click to enlarge
You are ready

Your business is on the list, which means you manage the listing. Click on your business, then carry on to section 2 below and share it with us.

The Google Business Profile get started screen asking you to enter a business name Click to enlarge

This screen means there is no listing under this login. Either the listing exists and someone else controls it, or there is no listing yet. Either way, do not build a new one on top, because a second listing becomes a duplicate that splits your reviews and is a slow mess to undo.

If you are our client, stop here

Do not create one. Just let me know what you saw, and we will claim the listing or set it up for you and make you the Owner.

First, double check your other Google logins. Click the circle with your initial or photo in the top right corner and look through the accounts listed. The listing is often under a login you would not expect.

Section 2 of 2

Add another user

Now share it with us. From your list, open the business you want to share. This is four clicks and one email address.

1

Click the three dots

This opens your Your business on Google panel. In its top right corner, click the three dots. A menu drops down.

The Your business on Google panel with the three dots menu in its top right corner Click to enlarge
2

Open Business Profile settings

At the top of that menu, click Business Profile settings. A settings window opens over the page.

The Business Profile settings window with People and access listed at the top Click to enlarge
3

Open People and access

Click the People and access row, the first one in that window. It lists everyone who can manage your listing right now, which is worth a quick look while you are here.

The People and access window in Google Business Profile with the blue Add button near the top Click to enlarge
4

Add them as a Manager

Click the blue Add button, the little person icon with a plus sign near the top. An Add person box opens.

Type in the email address you want to add. Under Access, choose Manager, then click Invite.

The Add person box in Google Business Profile with an email entered, Manager selected, and the Invite button Click to enlarge
You are done when

Their email shows on the list marked Pending. Not instant: it stays pending until they click the invite in their email. Still pending after a day? Tell them, it is probably in spam.

What Owner and Manager mean

  • Owner controls the profile, can add and remove people, and can delete the listing. Keep this for yourself.
  • Manager can edit your info, post updates, add photos, and reply to reviews, but cannot remove you or delete anything. This is the one you want.

Google also limits a brand new manager for the first seven days. Nobody should ever ask you to hand over ownership.

How to remove them later

Click the three dots, then Business Profile settings, then People and access. Click the person you want gone and choose Remove. It happens right away, you do not need their permission, and everything they did on your profile stays.

Never share this

Never give anyone your Google password. Access is by email invite, per person, per level. Anyone asking for a password is cutting corners. A real partner uses the invite.

This listing is the foundation of getting found locally, and for most trades it rings the phone more than the website does. Here is the full plan once access is sorted: local SEO for the trades.

Still stuck? Reach out and we will work through it together on a quick screen share.

BEFORE YOU ASK

Common questions.

How do I give someone access to my Google Business Profile?

Sign in to your business Google account, then search your own business name on Google. In the Your business on Google panel, click the three dots, then Business Profile settings, then People and access. Click Add, type their email address, choose Manager, and click Invite. It takes about five minutes and your password never comes up.

What is a Google Business Profile?

It is your free listing on Google Maps and in local search results. It is the box that shows your phone number, hours, photos, and reviews when somebody searches your business name or looks for your trade nearby. For most local businesses it rings the phone more than the website does.

Do I have to give my password to anyone?

No. Google Business Profile access works by email invite. You type in their email, pick what they are allowed to do, and click Invite. Your password never comes up. If anyone asks for your Google password to do this, that is a red flag.

What is the difference between an Owner and a Manager?

Owners control the profile. They can add or remove people and even delete the listing. Managers do the day to day work: edit your info, post updates, add photos, and reply to reviews. They cannot remove you and cannot delete anything. Give a marketing company Manager access and keep ownership yourself.

Is it safe to give a marketing company Manager access?

Yes. Manager access exists for exactly this. You can see everything they change, Google holds new managers back from sensitive actions for the first seven days, and you can remove them in about thirty seconds whenever you want.

Can I take the access away later?

Yes, in about thirty seconds, and you do not need anyone permission. Business Profile settings, People and access, click the person, Remove. It happens right away, and the work they did on your profile stays.

My marketing company asked for my Maps link. Where do I get that?

That is a different thing from access, and it is easier. Go to maps.google.com on a computer, search your business name, click your listing, then copy the whole web address out of the browser bar at the top. It starts with google.com/maps/place/ followed by your business name. Paste that wherever they asked for it.

What if someone else set up my profile years ago?

It happens all the time, usually a former employee or an old marketing company. First work out which Google account owns it and ask them to add you. If nobody can get in, Google has a process to request ownership of a verified profile, and it starts from the listing itself. It is slow but it works, and a good marketing partner can walk you through it.

Need a hand with the marketing itself?

Access is the easy part. If you want someone to put these accounts to work, tell me your business name and website. Within one business day you'll get a plain breakdown of where you're losing leads and the first fix I would make.

Show Me Where I'm Losing Leads
1 business day No obligation Plain English, no jargon
Rather talk it through? Call (215) 846-6160
Find my lost leads Call (215) 846-6160