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How do I give someone access to Google Analytics?

Free guide · About 5 minutes · No password needed, ever
Before you start

Use a computer, not your phone. Have your Google email and password, plus the email address you want to add. Free, and nothing here can break your site.

Section 1 of 2

Find your account

You just came on board, so the first job is getting us into your account. Find it, then share it. This takes about two minutes.

1

Go to Google Analytics and sign in

Open your web browser and go to analytics.google.com. Click Sign in in the top right corner and log in with your Google account.

The Google Analytics page with the button to open Analytics in the top right corner Click to enlarge

Once you are in, what do you see?

Click the option that matches your screen.

The Google Analytics home screen showing charts about a website Click to enlarge
You are ready

You have an account, and it is ready to go. Carry on to section 2 below and share it with us.

The Google Analytics create an account setup screen with empty account name fields Click to enlarge

This is the create an account screen. It means there is no account here yet, so one needs to be made.

If you are our client, stop here

Do not create an account. Just let me know you need one, and we will create it for you, in your name.

First, double check your other Google logins. Click the circle with your initial or photo in the top right corner and look through the accounts listed. Analytics is often set up under a different login than the one you expected.

A Google Analytics account that is set up but showing no data received from the website yet Click to enlarge
You have an account

You have an account. It just is not set up on your site yet, so no data is coming in.

If you are our client

You already have an account, so you are set. Carry on to section 2 below and share it with us. We will either use this one or make a new one, and get the data streaming.

Section 2 of 2

Add another user

Now share it with us. Stay on the same screen you just found. This is four clicks and one email address.

1

Open the Admin settings

At the very bottom of the menu down the left side, click Admin. It is the small gear icon. This opens a settings screen split into columns.

The Google Analytics Admin page showing the account settings and property settings columns Click to enlarge
2

Open Property access management

You will see the words access management twice. Click the one under the Property column, not the Account column.

The Property access management panel in Google Analytics with the blue plus button in the top right Click to enlarge
3

Add a new user

In the top right of the panel, click the blue plus button, then click Add users. Type in the email address you want to add.

The plus button menu open in Property access management with Add users showing Click to enlarge
4

Give them Editor access

Tick the Editor box, then click the blue Add button in the top right corner. You can leave the "Notify new users by email" box as it is.

The Add roles screen in Google Analytics with an email entered, the Editor role ticked, and the Add button in the top right Click to enlarge
You are done when

Their email shows with Editor next to it. No invite to accept. Tell them it is done.

What the roles mean

  • Viewer can look, nothing else.
  • Analyst can look and build reports.
  • Marketer can also manage audiences and events.
  • Editor can change settings and set up tracking, but cannot add or remove people. This is the one you want.
  • Administrator can add and remove people. Keep this for yourself.

How to remove them later

Open Admin, then Property access management. Tick the box next to their name and click Remove in the top right. It happens straight away, you do not need their permission, and your data stays exactly where it is.

Never share this

Never give anyone your Google password. Access is by email, per person, per role. The only way a real partner asks.

Numbers only matter when they become booked jobs. Here is how we run Google Ads for the trades, tracking verified before a dollar is spent.

Still stuck? Reach out and we will work through it together on a quick screen share.

BEFORE YOU ASK

Common questions.

How do I give someone access to Google Analytics?

Go to analytics.google.com and sign in. Click Admin, the gear in the bottom left. Click Property access management. Click the blue plus, then Add users. Type their email address, tick Editor, and click Add. It takes about five minutes and your password never comes up.

What is Google Analytics?

It is a free Google tool that records what people do on your website: how many turn up, which pages they look at, where they came from, and who calls or fills in a form. GA4 is the current version. Without it, nobody can tell you whether your marketing is working.

Do I have to give my password to anyone?

No. Analytics access works by email address. You type in their email, pick their role, and click Add. Your password never comes up. If anyone asks for your Google password to do this, that is a red flag.

Which role should I give a marketing company?

Editor. It lets them set up tracking and build reports, but not add or remove people. Administrator stays with you.

Can they see other things in my Google account?

No. Access is granted one website at a time. They see the data you added them to and nothing else. Not your email, not your files, not your other websites.

Can I take the access away later?

Yes, in about ten seconds, and you do not need anyone permission. Admin, Property access management, tick their name, Remove. Your data stays exactly where it is.

What if I do not have Google Analytics at all?

If you are working with a marketing company, do not create one. Tell them and let them do it, because a wrongly built account causes months of bad data. If you are on your own, it is free to create at analytics.google.com, but it only counts from the day it goes on, so it can never tell you about last year.

What if my web designer set it up under their own account?

Ask them to add your email as an Administrator now, while things are friendly. Your website data should never live in an account you cannot reach. If they refuse, a new one can be created under your account, but the old history stays with them.

Need a hand with the marketing itself?

Access is the easy part. If you want someone to put these accounts to work, tell me your business name and website. Within one business day you'll get a plain breakdown of where you're losing leads and the first fix I would make.

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Rather talk it through? Call (215) 846-6160
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